Our Approach
Start with the whole picture.
An e-commerce problem rarely exists in isolation. We evaluate how strategy, operations, technology, sales, marketing, and customer experience work together, then turn what we find into a prioritized plan.
How an Engagement Begins
Every engagement begins with a Digital Readiness Assessment and Strategy Session. This gives us the context to understand your current operations, goals, obstacles, and available resources.
From there, we recommend the level of support that best fits your business. Some clients only need a clear plan their team can carry forward. Others need help managing a specific initiative or providing ongoing leadership as the work progresses.
Strategic & Operational Roadmap
Always the first step. Sometimes all you need.
Not every problem needs to be solved at once, and the most visible issue isn’t always the one holding the business back.
We connect findings across the business, identify root causes and dependencies, and evaluate each opportunity based on its potential impact, cost, effort, and urgency. This creates a clear distinction between what should happen now, what can wait, and what may not be worth pursuing.
Those findings are translated into a prioritized roadmap outlining:
Recommended initiatives and next steps
The order in which work should happen
Important dependencies and resource needs
Measurable milestones and performance indicators
The level of detail is tailored to the engagement, ranging from an executive action plan to implementation-ready requirements and task lists.
Project-Based Support
Focused support for a defined initiative.
Using the roadmap as a starting point, New Meridian can provide detailed planning and implementation support for a specific project, such as launching a new sales channel, improving an operational process, selecting technology, or coordinating a systems implementation.
We can help translate business needs into clear requirements, coordinate internal teams and outside partners, monitor progress, resolve issues, and keep the project aligned with its intended goals.
Fractional E-Commerce Leadership
Ongoing expertise without adding a full-time role.
As implementation moves forward, priorities may shift, new challenges may surface, or your team may need experienced leadership to maintain momentum.
Fractional support provides ongoing strategic and operational oversight. New Meridian can help manage the roadmap, monitor business performance, guide cross-functional initiatives, coordinate partners, and adjust priorities as the business evolves.
Engagements are tailored to the needs and complexity of each business. Strategic roadmaps begin at $2,500, project-based engagements begin at $3,000, and ongoing fractional leadership begins at $4,000 per month. A detailed scope and investment are provided before work begins.
Areas we evaluate
E-Commerce Strategy & Roadmapping
Business goals, opportunity assessment, launch planning, growth priorities, performance milestones, and investment sequencing.
Operations & Fulfillment
Inventory, purchasing, logistics, order fulfillment, internal workflows, and the operational requirements of selling online.
Technology & Integrations
E-commerce platforms, tech stack selections, ERP and fulfillment systems, product data, integrations, and scalable system planning.
Sales Channels & Profitability
DTC, B2B, marketplaces, Amazon, channel strategy, pricing, fees, margins, and performance expectations.
Marketing Strategy
Channel selection, investment planning, creative operations, KPIs, and performance expectations.
Customer Experience & Conversion
Site experience, digital merchandising, conversion opportunities, customer service processes, and post-purchase journey.
We provide a tailored approach to each business we work with.
Our representative projects show how we assess the full picture, build a practical roadmap, and provide the level of support needed to move the work forward.